The Categories of Saturation: Subsisting Language

Language is your friend, not your enemy. Memory doesn’t work if there are too many things to remember. Your contacts will never get to know you if you don’t advertise yourself clearly and concisely. People call this being honest, but it’s really just about being sensible.

 

 

When unfamiliar images come your way, don’t back down, own them. Your pictures are my pictures, no one cares about who owns what. You are what you acquire. You might not always create genius, but you can recognize it.

 

 

If you want to be a writer, you have to work for it. Who is your target audience? Do you have any competitive advantage whatsoever – are you offering anything to the literary community? Why are my comments different than others? Your words are your being. Learn to share them.

 

 

Collective memory today is a corporate affair, how can you exist in that? How does one person compete with global advertising? You need a snappy tagline. The meme is yours if you can just find the right niche. Don’t worry if you sacrifice your reputation, this is a stiff competition, you need all the help you can get. Learn to tap into corporate veins, into the terms of mass popularity, and others will do the work for you.

 

 

You have power you never realized. Words can discover a new world. You might like what’s being presented to you, but by the time you appropriate it, you’ve invented something entirely different. This is your language. If other artists are saying left, say right. Seize the day.

 


 

 

Assignment:

 

This assignment is about using language to further define memes. To complete it, find a way to add language to memes on the website of your choice (your facebook, tumblr, personal site/blog, whatever you like). For example, comment on a shared picture, share a picture while commenting on it, add a title to a picture you have shared or posted, or any other idea you have. Comment/title between 3 and 6 memes, then document/screenshot that picture/text to share on the course blog.

Reflection is encouraged, here are three suggested avenues for discussion in your post:

1. Can the act of categorization and labelling be considered an artistic one, and if so what is the work? Is it the language, the curatorial act of identifying an image of interest, or something else? Discuss the relative merits of each view.

2. Does this act contribute anything to the idea of a meme – is added language part of a meme, can it be – what is a memetic image supposed to look like (any image? impact font over a clear image?) and what role does context play (where it’s shared (reddit, 4chan, facebook, twitter, tumblr, etc), how it’s presented, where it’s commented upon/blogged about). Discuss what relation the linguistic framing of a meme has to the meme.

3. In an age where the text and image world is continuous with mimetic content, how do such “minor”, possibly off-the-cuff acts of commenting/reacting/titling alter what might be considered legitimate acts of art and literature creation?

 

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