Towards a taxonomy of foodporn

After reading several provocative discussions of foodporn, I found myself tempted to exhaust the metaphor.  If there is foodporn, then what are its sub genres?

Food Burlesque.

4002703829_b94a15cc38

Sandwich Loaf.

jello_salad

Jello Salad.

Gonzo Foodcore.

11

Extreme Burgers.

Foodslpoitation

Ghost Peppers.

Cinnamon Challenge (Don’t try this, it can hurt you.)

Mainstream.

hardees-thickburger-shrinka

Hardee’s

PIZZA HUT Gift Card, Pizza Hut Restaurant Pasta Wings Pizza Delivery Dine In

Pizza Hut

I’m thinking about the various vocabularies of eroticism that we use on a day-to-day basis to talk about food (desire, satisfaction, guilt, pleasure, love, obsession, shame, etc.) and some we use left often (jealousy, abjection, lust, domination, submission, etc.).  There’s a fair amount of material available on how “sex sells,” and there are many obvious instances where the consumption of food is likened to erotic pleasure.  But after wondering what king of foodporn someone like G.G. Allin might have made had he transitioned himself into the era of social media, it got me thinking that a complete taxonomy of foodporn, that explores the explores the erotics of desire in a post-Freudian, neoliberal landscape–in which the desire is the desire for the commodity–and the sublimation of desire is expressed as erotic.  I mean, isn’t this what foodporn is?  It is not erotic.  It is the use of erotic metaphor to suggest a degree of titillation with the consumer object by transferring the highly cultivated desire to consume onto a less shameful expression.  Past the threshold of postwar abundance (we have passed the days of cheap food, unproblematic consumption, and guilt-free diets), we approach the day when the sexual body is the fetish object for the consumer goods.  Someday, perhaps, there will be a public outcry against foodporn on television and its creation of unrealistic norms and expectations for food.

kate-upton-hardees-commercial